Coverage & Outputs
Confirmed coverage and outputs to date include:
Over 1,000 people involved in educational workshops, events, art projects and study visits
6.29 hectares of brownfield, former colliery spoil heap land regenerated
Dream starring in Channel 4's prime time Big Art TV series, which attracted 1.916m viewers (not including repeats); this was worth around £3.5m in advertising value equivalent (AVE) in terms of the coverage just of Dream
Massive local, regional, national and international press coverage; from April - June 2009 alone this amounted to 192 press articles with an AVE of £364,800, including double-page spreads in The Guardian and Radio Times, plus articles in Indian, Canadian, and Middle Eastern newspapers
Headlines included "The new face of the Northwest" (The Telegraph, 25/4/09) and "Rival for the Angel as Dream of St.Helens comes true" (The Guardian, 22/4/09)
2,400 people attended the community launch on 31 May
91% of those independently surveyed at the launch were positive about Dream, 84% asserted its potential to attract people to the area, 85% that it can help create a positive image and challenge outdated perceptions, 62% that it made them feel more likely to visit the area than before
This contrasts to the findings of a separate local survey 1 month earlier when only 48% of local survey respondents had heard of Dream, of whom only 39% were positive.
A host of awards for its artistic, technical and community involvement merits:
* Winning the prestigious Marsh Sculpture Prize 2009, awarded to the UK's best sculpture of the year.
* Winner of the Best Community Artwork at Royal Town Planning Institute (RTPI) North West Planning Achievement Award 2009.
* Jaume Plensa being awarded the 2009 British Precast Concrete Federation Creativity in Concrete Award
* 2010 Civic Trust Award
* 2010 Civic Trust Special Award for Community Engagement
* 2010 Places of Interest Quality Assurance Scheme (PIQAS) accreditation and chosen as the venue for the national launch
* 2010 VisitEngland Northwest Tourism Award for Public Space
*2010 Merseyside Civic Society Best Open Space Award
* 2010 Merseyside Civic Society Civic Pride Award (voted for by the public)
We hope many more positive outputs and awards will follow.